5 reasons to hire a Facebook Ads Manager

Are you thinking about running Facebook ads, but not sure where to start?

Maybe you haven’t got the time to add another task to your endless to-do list, or perhaps you took one look at Facebook Business Manager and needed a lie down.

Well, the good news is, when it comes to running Facebook Ads for your e-commerce business, you don’t have to go it alone.

Hiring an experienced Ads Manager not only takes away the stress of doing it yourself, it also gives you the added peace of mind that your ads are being expertly run and getting the best possible results.

Here are my top five reasons to outsource your ads:

1)  An experienced ads manager will work to a strategy

Running ads on Facebook isn’t as simple as picking a picture and writing the words. There’s heaps of planning and background work to be done first.

If you’ve run ads before, an experienced ads manager will look at your ad account data to see what went well and where improvements can be made. They’ll also audit your website and landing pages to make sure they load quickly and are optimised to convert.

They’ll consider your business goals, your ideal customer, the lifetime customer value and, of course, they’ll talk to you about your budget.

Once they’ve done all of that, they’ll create a bespoke strategy which they’ll constantly test and tweak to ensure you’re getting the best results.

2)  They’ll find your ideal customers

There are seemingly endless targeting options when you’re setting up Facebook and Instagram ads and, to be honest, it can be a bit overwhelming.

This is a vital part of the process, because no matter how good your products or services are, if your ads are being shown to the wrong people, they’re never going to buy from you.

An experienced Ads manager will understand how to create the ideal audience for your business. They’ll create ‘warm’ audiences of people who already know your business as well as ‘cold’ audiences of people who don’t. They’ll then craft perfect messaging that speaks directly to them.

But that’s not all. Through strategic targeting, they’ll also bring back lost customers. How? By creating audiences of people who, for example, visited your landing page but didn’t take action, or people who added items to their cart but didn’t follow through to purchase.

3)  You can stop worrying about Facebook ads

This is a biggie. Hiring the right Ads Manager will alleviate the stress of not knowing if your ads aren’t performing as well as they could because you’ve got something wrong. 

An experienced ads manager will know exactly how to optimise if results aren’t looking too good and will continue to test new audiences, creative and copy until your ads are bringing in leads and sales around the clock.

4)  Your budget will go further

Testing plays a huge role in the success of Facebook and Instagram ads, and it’s a skill that requires experience, patience and critical thinking.

The right ads manager will test a variety of different images, videos, headlines, copy and calls to action and will test them by audience too.

This means your ads reach more of the people who are most likely to buy from you in the fastest and most cost-effective way.

Knowing what to test for, and how to spot opportunities to scale is the kind of knowledge that only comes with experience.

5)  Protect your ad account

Facebook’s number one priority is to provide its audience with an enjoyable experience while they’re on the platform. This means they don’t want them bombarded with inappropriate ads.

In order to protect its users, Facebook has strict guidelines and restrictions in place. This can make it tricky for even the most well-meaning ads to get approved

The use of certain words, phrases or images can raise red flags with the Facebook bots e.g. images of people drinking alcohol who may look under the age of 21, before & after images or even phrases that may be interpreted as targeting people’s insecurities.

Hiring an experienced ads manager who knows their way around the T&Cs will save you a lot of time and frustration.

Reasons to love Facebook ads:

●  The targeting is amazing

The beauty of Facebook ads is that they let you get really specific about who your ads are shown to. Even with the recent privacy update Apple put in place during its iOS14 rollout, there’s still plenty of scope to get seen by your perfect people.

●  You can start and stop them at any time

If you have a wobble because things aren’t going your way, the beauty of Facebook ads is that you can stop them at any time. You don’t have to put your whole budget behind an ad and hope for the best. You can test and tweak, or increase and decrease your spend as necessary.

●  They put you in front of your audience in the comfort of their own home 

Unlike Google ads, where a prospective customer has to go looking for a product or service, Facebook shows yours to a carefully selected audience of people while they’re chilling on the sofa. So you’ll connect with people who haven't even begun to think about you yet.

Need help with your Facebook ads? Get in touch today and let’s discuss how I can help you achieve the best return on your ad spend.